Audience

An audience is a group of people experience an event.

Types:
Active - Preferred - Targeted audience/ those the product is aimed at. (From an industry point of view)
Passive -Oppositional - Not the expected audience

Distribution - Method of showing films - Streamed/Cinema/DVD/TV broadcast.

Exhibition - Method of watching from industry recieved audience:

• Buy DVD
• Rent DVD
• Blu Ray
• Illeagle Streaming/Downloading
• Legal Streaming/Downloading
• TV FreeView
• TV Cable
• TV Satellite
• Pay-to-View
• Cinema

My top ways of experiancing the media:

• Viewing movies from Cable TV with my girlfriend, friends or alone. Roughly for about 6-8 hours a week.
• Paid for DVD's is not my prefered method of viewing movies but i see about 3 moviesa month.
• I enjoy going to the cinema but i usually do it with my girlfriend or my father and see about 1 movie a month.

Pete Buckinggam suggests that 49% of our population are upmarket (ABC1's) but they make up to 66% of the general cinema audience, but that means the the other 33% are low earners so it suggests that the lowmarket view movies by illeagle streaming/downloading or from their television.




Streaming/Rental - Modern technology = cheap/easy/immediate access.